Target audience
In view of its theoretical and utilitarian design, the present book is intended to cover the needs of both graduate students and professional businessmen alike, and lead to effective and efficient action. As Napoleon once said: I’execution, “c’est tout” and some decades later, Jack Welch added, “getting things done”. This textbook is intended to be a guideline to those who believe that academic knowledge is useful to the extent that it can be readily applied to practice by professionals.
The present textbook is addressed to professionals and graduate students alike, as it covers the theory of management and at the same time offers many hints which are considered essential in giving the possibility to discover the paths leading to the necessary adaptations of theory, with practical applications, and is enriched with principles developed by the so-called gurus, other management authorities and the experience of the author himself.